Preserving the Tradition of Sweetness
Founded in 2022 with a vision to deliver "Back to Basics" purity, The Just Natural has quickly become a symbol of trust in the Indian sweetener market.
Our journey began in the holy lands of Vrindavan, where Mishri is not just a sweetener but a divine offering. We understood the importance of maintaining the sanctity and purity of this ingredient. Under the entity Dauji Mishri Udhyog Pvt Ltd, we pledged to modernize processing techniques while keeping the traditional recipes intact.
Today, we stand proud as a leading supplier of high-quality Dhaga Mishri, Bura, Jaggery, and Elaichi Dana, catering to wholesalers and retailers who value natural authenticity above all else.
Our Mission
To provide 100% pure and chemically free sweeteners to every household in India, preserving the traditional taste.
Our Vision
To become the most trusted FMCG brand for traditional Indian sweeteners globally.
Our Values
Purity, Integrity, Hygiene, and Customer Satisfaction are the pillars of our business.